My name is Alan Brown and I have 18 years experience in the consumer electronics industry.  My vast industry experience includes technical support, product knowledge and up to date knowledge of the latest technologies.  I have worked for Circuit City, Ultimate Electronics and The Sony Corporation of America, among other smaller retailers.  Over the years I have received certifications and training from many consumer electronics companies such as Nakamichi, Yamaha and Mitsubishi.  When Circuit City supported consumer electronics with a national call center, I took on many responsibilities, including technical support trainer. 

I decided to open The Hook Up in 2003 to provide residents of the Phoenix area with an affordable and high-quality in-home technical support option for their home electronics.  After working in traditional phone tech support for several years, I realized customers didn’t care for the long hold times, and with overseas outsourcing, dialect barriers had to be overcome to even begin solving problems or answering questions. 

It is very difficult wading through the choices available to consumers when purchasing the correct electronics to meet their needs.  After trying to make sense of all the confusing terminology and brands, it is equally difficult finding competent help in setting up, calibrating and learning how to utilize your new electronics investment.  Retail stores charge very high prices and rarely use their own employees for proper set up.  Subcontractors usually know how to set up the new equipment, but have difficulty integrating the new purchases with existing equipment. 

Price-driven customers purchasing from wholesalers like Costco, Sam’s Club or various Internet retailers have very few choices, if any, when seeking quality technical support.  The price-conscious consumer is usually left at the mercy of confusing owner’s manuals or the manufacturer’s traditional phone-based technical support. But now, there’s The Hook Up.

Response to The Hook Up has been incredible so far.  I have been featured in articles in many of the valley’s smaller and independent newspapers.  ABC 15 has run two segments on my business on their Smart Shopper segment with Daphne Munro.  I’m also listed on Angie’s List, which is famous for referrals of quality businesses by the consumers who use them. 

If you’re still not sure about utilizing The Hook Up, I proudly offer a quality reference list.  If you have any questions or concerns or would like to request a reference list, please feel free to contact us.