My name is Alan Brown and I have 20 years experience in the consumer electronics industry.  My vast industry experience includes technical support, product knowledge and up to date knowledge of the latest technologies.  I have worked for Circuit City, Ultimate Electronics and The Sony Corporation of America, and other smaller retailers.  Over the years I have received certifications and training from many consumer electronics companies such as Nakamichi, Yamaha, Samsung and Mitsubishi.  When Circuit City supported consumer electronics with a national call center, I took on many responsibilities, including technical support trainer. 

I decided to open The Hook Up in 2003 to provide residents of the Phoenix area with an affordable and high-quality in-home technical support option for their home electronics.  After working in traditional phone tech support for several years, I realized customers didn’t care for the long hold times, and with overseas outsourcing, dialect barriers had to be overcome to even begin solving problems or answering questions. 

It is very difficult wading through the choices available to consumers when purchasing the correct electronics to meet their needs.  After trying to make sense of all the confusing terminology and brands, it is equally difficult finding competent help in setting up, calibrating and learning how to utilize your new electronics investment.  Retail stores charge very high prices and rarely use their own employees for proper set up.  Subcontractors usually know how to set up the new equipment, but have difficulty integrating the new purchases with existing equipment. 

In 2009 I started the The Hook Up Green Initiative,  I try whenever possible to carry products that have the least amount of consumer packaging as possible.  (Did you know that most of those high-dollar cables in the retail stores is non-recyclable?)  I'm now working with several local recyclers to make sure old and defective equipment doesn't end end up in our landfills.  I also work with customers when deciding whether repair or replacement is the best option.  In 2011 I'm furthering this plan moving to paperless invoicing.  

Price-driven customers purchasing from wholesalers like Costco, Sam’s Club or Amazon.com and other various Internet retailers have very few choices, if any, when seeking quality technical support.  The price-conscious consumer is usually left at the mercy of confusing owner’s manuals or the manufacturer’s traditional phone-based technical support.  With the slower economy, most companies have cut their phone support to bare minimums. But now, there’s The Hook Up.

Response to The Hook Up has been incredible so far.  I have been featured in articles in many of the valley’s smaller and independent newspapers.  ABC 15 ran two segments on The Hook Up  on their Smart Shopper segment with Daphne Munro in 2005.  The Hook Up  has received over 50 positive reviews on Angie’s List, which is a incredible resource for finding high quality service businesses.  I've won the Angie's List super service award for 2006, 2007, 2008, 2009 and 2010.  I've also been featured in their magazine in January 2008 and 2009, receiving best of Phoenix honors.  

If you’re still not sure about utilizing The Hook Up, I proudly offer a quality reference list.  If you have any questions or concerns or would like to request a reference list, please feel free to contact us.